books in english

Trouble with staff attitudes and commitment? 


A handbook in how get everyon to contribut to better results

This book has been a top-ten business book in Sweden for more than ten years. 
Now it’s available in English!

 “How did you...?” is a question Ingemar Fredriksson has heard many times since he first reversed negative trends at a company threatened with closure, turning years of red ink into growth that averaged 25% annually for five years, with profitability hitting 26% at its best! 
Mr. Fredriksson ass
erts that this involves getting “a few percent more” from several parts of operations, and in his book series by the same name, he offers concrete ideas on how to go about doing this.


Trouble with staff attitudes and commitment? addresses the art of motivating the entire organization to pull together in the same direction. It covers what’s needed to get your employees to perform better and increase their commitment. This book, which is his first, was appointed as one of the best business books by the magazine Chef (The Manager) when published and has since appeared on the top-ten lists of business books for more than ten years in Sweden. 

How to create high profitability


The four foundations of profitability

"Profitability development" could just as well be the title of this book. It takes a completely new perspective on economics, focusing on how the four foundations of profitability can be utilized to increase the profitability in a company. The primary advantage of the model introduced is its simplicity, making it easy to involve everyone in the company when using it. This is important since the author has a profound conviction, based on decades in management, that the most important factor for creating success is to involve your entire staff. To do so, you need to be able to discuss complicated economic terminology (like leverage, NPV, WACC etc.) in a simple way. The book provides that simplicity, and it contains plenty of practical, real life examples of how significantly increased profitability can be achieved with simple measures. This is explained with reference to different industries where the model has been used. In todays business with global competition, it is high time for a new profession; "profitability developers", to replace business developers. This book offers all the tools necessary to succeed in that profession. 

Chinese tourists

- what do they want?


Fact, tips and successful examples

The world has never seen such a huge business opportunity for which they have so little understanding onhow to address it. Many entrepreneurs have more or less dreamt of being able to sell just one product to every single Chinese. That dream is now quickly turning into a possibility for many hotels, restaurants, shops and attractions. As of 2012, Chinese tourists are the largest group of travelers in the world. Unfortunately, understanding the needs that these Chinese tourists have is exceptionally poor. What do they want to eat, do or buy? Where do they want to stay, and what places do they want to visit? All these differ radically from the needs of other tourists. In this book, we will take you through what is different and why it is so. We will offer ideas on how to easily shift your offering to match what Chinese tourists want. We will also provide plenty of examples on what others have done to attract their business since, naturally, many have already invested heavily to do this. So yes, competition for Chinese tourists has undoubtedly begun, but an equally vital investment for winning this fight is understanding. What do you know about their needs?

“This book is basically a huge checklist and a fantastic basis for those who would like to attract Chinese tourists- Monika Fleming-Glogoza, West Sweden Tourist Board (Swedish edition)

Make me not me


Product stories as sales driver and identity builders

Do we really need more consumer ‘stuff’?

While almost everyone will answer ‘No, we still see thousands of new products and services launched every day. These compete for our attention with already inundated markets filled with existing products in the midst of the most intense information flows in history. Traditional adverts are not a cost-effective solution like othersmore. So how can you successfully catch consumers’ interest?

This book provides the answer. It’s all about adapting to the demands of entertainment, which means product stories that are simultaneously driving sales and building identity. The book presents volumes of examplesincluding how one of the most wide-spread breakfast cereals was originally developed as a way to counteract masturbation.

It also fully explains concepts like Business mindfulness, the ‘Happy Valley phenomenon, and ‘Copperfield rhetoric. Moreover, you read about how a single word is used to encourage consumers to buy eggs from chickens that are less healthy, and how consumers were led to pay 12 times more for their bowl of oatmeal porridge. Before concluding, the book provides a simple model on how to build quality product stories using four cornerstones, five elements that sell stories, and the ‘ICE’ you need.