Trouble with staff attitudes and commitment? 


A handbook in how get everyon to contribut to better results

Engage correctly

You cannot make a business profitable by turning one big steering wheel, except temporarily. Instead, according to the author, you need to turn many small steering wheels, get a few percent out of staff involvement and efficiency, a few percent from increased raising prices, and so on. In the book, the reader will learn how to succeed with one of the steering wheels, gaining increased growth through committed employees. The author himself has been the CEO of a closure company, and then turned a loss to profit. He shares his lessons in the form of tips, tools and ideas.



"Companies exists in order to make money ... a company is an economic organization whose purpose is to create a result. End of discussion.


Three reasons to read the book:

  • Engaging
  • Straight forward
  • Comprehensive 


Magazine "Chef"

(The Manager)

The magazine “Chef” (The Manager) selects the best management books and the Swedish edition of "Trouble with staff attitude and commitment" is selected with the following motivation:


Why should I read it?

This book gave me a kick of positive energy. It contains a number of good and concrete examples that are easy to address.



Do not become a victim of the muffin syndrome, the myth that you're a good boss if you're sweet with the staff. Always ask the question of what you do for your employees that contribute to profitability. Wake up the racing instinct! Take a lesson from the factory manager who, with a chalk, wrote up on the workshop floor how many cars the morning shift had produced. It spurred the next shift to achieve even better results.


Magazine Chef

(The Manager) 

I love the way you deal with employees' “should have but not give” mentality in the introduction, and the cuddly leadership paradigm we are experiencing right now.

Leif Jansson

Company owner

Empowerment in Swedish

Liv & Ledarskap

SvD bookclub

Congratulations on a great book. I regard it as a psychological dissertation on the problem areas that are so difficult to talk about for all parties involved. There is no literature on the subject on the market, or maybe it is too difficult to interpret to be seen.


Lage Wikstrand

Authorized Accounting Consultant, SRF

This book added many items on the checklist of things that should be done or thought about and I have not finished reading yet. In other words, you've given me a lot of extra work, but you're forgiven. I'll probably be a slightly better boss.

Sales manager

Daily newspaper

I read the book this summer and thought it was very helpful and useful. I have been reading it all autumn and it has really inspired me.

Logistic manager

Automotive industry

How to create high profitability


The four foundations of profitability

Excerpt article EkonomiInfo

Review of the management book ‘How to create high profitability’ by Ingemar Fredriksson.


The book is unique, as it has a completely new approach to how these issues are created. It differs from the large number of management books that are characterized by complicated terminologies, where the reader gets caught up in various concepts that are difficult to use in practice. This book is written for action peoplewho want direct answers to what should be done, what has been done wrong and can be corrected, with reality as a background.

The book that I had the opportunity to review will be published this spring and is written by Ingemar Fredriksson who, in addition to being a management consultant and author of more books, is also the second vice chairman of The Swedish Federation of Business Owners. The publisher is ProcentFörlaget.

The most important thing is that he has practical experience from many leading positions in the business world. He describes directly from everyday life how these thoughts have developed. I have read a lot of management books, but few have appealed to me in the simplicity of being able to use the advice. Here, we now have one of the few exceptions.

Lage Wikstrand

Authorized Accounting Consutlant, SRF

Are there entertaining books about economics?!

One does not expect an economics book to give rise to delighted smiles or pure laughter, but here it is! Between painting examples from reality, complicated economic concepts that the author manages to bring to life to with simpler words, and economic models that everyone can understand and use in their own companies, you get an insight into how fun it can be with numbers. The visualizations are like a charm! The book is hard to put down; easy to read, sometimes a bit philosophical and so wonderfully liberating andwritten without cues. A book to remind oneself to "think new". I have recommended the book to other business acquaintances and they are as delighted and overwhelmed as I am. There were many laughs, so sure there is now an entertaining book about economics!

Leila Wallén

Wallén Accounting


Thank you for the model!

A useful book that explains terms and has simple applicable models that are very useful in everyday life. This book will be on the desk for a long time.

Rolf Borrås



Spot on!

An extremely valuable insight explained in a simple way. I will buy this book for everyone at the company so that we can all have common goals and an understanding of why you should get up in the morning and go to work.


Raymond Victorin

Sales manager


Medicine against recession

Right now, almost all companies, small and large, are struggling to cope with the recession. Too many people stare blindly at staff reductions and relocation of production abroad before examining the possibilities of increasing profitability here at home. Here, Ingemar Fredriksson's book "How to create high profitability" can really come in handy both in the boardroom and "on the floor". The book has a unique structure for profitability work, and contains a number of concrete tips. Ingemar generously shares his own experiences, both successes and setbacks. The language is simple (sometimes almost too simple) and difficult things are explained in an easily accessible way. My assessment is that there are very few companies that could NOT increase their profitability by reading and applying this book. Buy it! Use it! Make your business (even more) profitable!

Per Florén

Economic developer

Chinese tourists

- what do they want?


Fact, tips and successful examples

“The book is basically a huge checklist and a fantastic basis for those who would like to attract Chinese tourists.”

Monika Fleming-Glogoza

West Sweden Tourist Board 

'Chinese Tourists – What do they Want?’ is a must read for anyone engaged in the tourism Industry.

During the last decade the volume of outbound tourism from China increased dramatically, making it the top country spending on foreign travel with figures amounting to 130 billion US dollars in 2018. 

Indeed, at present, the very idea of discussing practical suggestions for improving tourist services may seem odd, a remote memory of long-gone circumstances that prevailed in our world up to early 2020. However, a closer look at the latest developments in China show that this rich and thorough publication is in fact very timely. Like several other states in East Asia, China has shown remarkable success in its struggle against the Corona virus, coping far better than other countries. Even in Wuhan, the ground zero of the outbreak, life has gotten back on track. A glimpse of China during last October reveals the stark contrast between the situation there and that prevailing in Europe or America: while most inhabitants of this planet have been ensconced in their homes, China's railway stations, airports, roads and tourist destinations were teeming with some 600 million people (around 40% of the country's entire population) who spread out, traveling around the country in the midst of a holiday and vacation packed week combining the Mid-Autumn Festival and the national holiday. This year, the vast mass of internal tourists were supplemented by the swarms of outbound Chinese tourists who rush overseas every October, adding enormously to the revival of local economy. In light of China's success in recovering from the crisis, it is expected that Chinese tourists will be among the first to reappear in popular destinations once the pandemic is over. 

To many businesses and tourist enterprises, it will present a unique opportunity to re-emerge from the crisis in the post-corona era. To succeed in doing so, those businesses and tour organizers will have to prepare well in advance, making necessary adjustments that may prove crucial to their future survival. This book caters exactly to this purpose. May it be government organs, public institutions, private entrepreneurs, operators of tourist attractions, individual professionals, tour guides, academic institutions, hotel and airline companies, it offers readers a detailed scrutiny of all aspects concerning Chinese tourism and aims to tackle several popular misconceptions that often stand as unnecessary obstacles to realizing its full potential. This book presents important means to tap into this continuous increase in the volume of Chinese visitors, and suggests important ways to "understand your customers' needs and offer to fulfil that need." 

The book contains invaluable information on the habits, interests, customs, recreational and culinary preferences, and background information on Chinese cultural tenets. These are skilfully accompanied by illuminating examples and additional ideas based on the authors' personal experience and close knowledge of the field. 

Nevertheless, this book does more than just simply laying out the information for those who are already experiencing large influx of Chinese customers and visitors: In the 8th chapter, the authors go further to discuss in great detail "How can we get them to visit us?", offering innovative insights that could actually make a huge difference not only to specific businesses, but also to entire local tourism industries as a whole. 

This book is a welcome and long-awaited contribution to the field that may benefit professionals and business entrepreneurs in their efforts to accommodate the needs and demands of the continuously growing wave of visitors from China. 

Oded Abt

Tel Hai College

I have now read through the book and I must say that I think you have succeeded very well. There is a solid factual background, many solid tips, and the text is well written. I read a lot of business literature and I rarely feel that I got so much out of reading as in this case. Well done!

Kenneth Sandevi

MSc in Economics

Make me not me


Product stories as sales driver and identity builders